Movies

Deadpool 2 Officially Has The Best Marketing Stunt In Movie History

Here’s the scene:

After a busy day of work, getting kids to soccer practice, and watching my oldest play baseball, I took two of the kids to Walmart.  Our mission was simple: secure a 4K Ultra HD copy of Marvel’s Black Panther.

Unfortunately, Walmart was sold out of the 4K version, which shocked the hell out of me.  I knew the movie would fly off the shelves, but around where I live, 4K is still not a massive hit.  I have never gone to purchase a new movie and found less than 10 copies of the 4K edition in stock, so my brain literally could not process the empty rows that had held Black Panther on 4K Ultra HD.  Instead of seeing the store was out of stock and doing what a normal person would do – leave – I spent a few extra minutes desperately searching for a 4K version, looking behind the regular Blu-Rays and even behind, below, and on top of the other Blu-rays and DVDs in the movie section, just in case someone had put the movie down, if a kid had knocked one out of place by accident, etc.

Essentially, I turned into the movie nerd equivalent of a junkie crawling around a dirty floor on his hands and knees, looking for some leftover cocaine or whatever the hell those losers are addicted to . . . and as ridiculous as I might have looked at the time, I am super glad I did not just leave, or else I would not have stumbled across the most brilliant marketing scheme I have ever seen in my Whole.  Damn.  Life.

Initially, the stunt went right over my head.  See, last week Walmart had one entire side of a rack of movies devoted to Blu-rays from the Marvel Cinematic Universe.  Pretty every movie since the original Iron Man was on display with brand new cover art, an obvious attempt to cash in on the Avengers: Infinity War craze.  Last night, that display had been relocated, and in its place was a collection of Blu-Rays distributed by 20th Century Fox, including all the movies in the X-Men Franchise and the first Deadpool movie.

At first glance, my brain recognized the covers of X-Men: Days of Future Past and X-Men: Apocalypse, so I kept looking for Black Panther . . . and then my brain realized that there was something off about the cover of X-Men: Apocalypse, so I went back for a closer look.  Here is what I saw (give or take – this Tweet isn’t mine but the display I saw is almost identical):

That’s right: the geniuses in charge of promoting Deadpool 2 decided to revamp the cover art of classic 20th Century Fox titles in order to feature the Merc with a Mouth.  Instead of seeing the face of Apocalypse, then, I had actually seen Deadpool, but my brain had not registered it because it happened so fast.  The same goes for Days of Future Past . . . and Logan . . . and Terminator . . . and Castaway and Fight Club and so on and so forth in what is THE GREATEST MARKETING STUNT EVER.

Hyperbole?  I think not.  Prove me wrong in the comment section below, but don’t expect me to answer, because you’re wrong and I still have a 4k Ultra HD copy of Black Panther to track down.

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Video Games

Marvel’s Spider-Man is a PS4 Exclusive So Of Course Now I Have To Get a PS4

There’s a new Spider-Man coming to video game consoles this year!  I cannot wait to pop that disc into my Xbox One X and enjoy the webslinger in 4k glory and . . . wait.

What’s that you say – it’s a Playstation 4 exclusive?

Damn it all to hell.

Over spring break, my wife and I surprised the kids by taking them to New York City. with one of our* highlights being our visit to the Microsoft Store on Fifth Ave.

*My wife and daughter not included

The boys and I spend close to an hour in the Microsoft Store, and came THIS close to walking out of the store with an Xbox One X.  Had it not been for the fact that I would have had to carry that box around the city for the next eight hours, I probably would have pulled the trigger on the purchase; instead, I opted to wait, knowing that I could probably score some kind of deal around the holidays.

So even when the new PlayStation-exclusive God of War came out and received phenomenal reviews, I wasn’t too worried.  Sure, it sounds like a game I would play, and my oldest son has expressed an interest.  Still, we have no shortage of titles that we want to play, and to be honest, outside of Destiny (whose single player campaign was ridiculously short), the last time I completed a single player campaign for a video game was . . . hmmm . . . hold on, it will come to me!

Honestly, I used to own a PS3 and I enjoyed it, but ever since I traded that it and decided to commit to Xbox, my family and I have had zero complaints.  All I really have time for any more are games I can hop into and play for 30 minutes at a time.  The same goes for my boys; we limit how much time they get, so they mostly stick with multiplayer games because it sucks to play a game with a story when you find yourself constantly having to stop before you have even completed a level.   There is never a shortage of multiplayer-heavy games to play, and even though PlayStation does get some exclusive titles, they have never had one that was important enough BY ITSELF to make me regret my decision to pass up a PS4 and snag a second Xbox One . . . until now.

There’s just something about Spider-Man that is impossible for my family to resist (and by “my family” I mostly mean “me”).    My infatuation with the web slinger is well-documented (just ask me how I broke my arm in kindergarten!), so the appeal of playing as him in video game form is too much for me to resist.  Check out the gameplay footage below of Insomniac’s upcoming Marvel’s Spider-Man and I’m sure you’ll agree: this game looks sick.  Guess I’ll be paying closer attention to PS4 deals from here on out!